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Great Taste Awards 2021 ~ Pantri Swswen

Pantri Swswen from Mid Wales is among the Great Taste winners of 2021

3-star Great Taste Winner ~ Welsh Blackcurrant Conserve ~ Pantri Swswen

Pantri Swswen based in Caersws, Mid Wales has been awarded a 3-star award by Great Taste for Welsh Blackcurrant Conserve and 1-star award for their Welsh Redcurrant Preserve.  Great Taste is the largest and most trusted food and drink awards on the planet. Out of 5,383 products worldwide to receive an award they are one of 4127 to receive a Great Taste 1-star & one of only 218 to receive a 3-star accolade on Tuesday 21 September 2021. Pantri Swswen will now be able to display the unmistakable black and gold logo, a stamp of excellence that is recognised by retailers and consumers alike.

Pantri Swswen are thrilled with the judges comments for their Welsh Blackcurrant Conserve “The aromas are of vibrant blackcurrants and they make your mouth water. This conserve has intense blackcurrant flavour with length and freshness. You get a sense of really good fruit which has been skillfully crafted into a fantastic product. The balance of fruit, sweetness and acidity is just stunning and makes this conserve feel like a real treat.”  “This is a gorgeous conserve – the colour is so intense, the smell is pure blackcurrant bushes, and the taste is divine. The soft set is lovely, there is enough fruit to give texture, but the most important aspect is the taste, and that is stunning. The maker has allowed the tartness of the blackcurrants to sing, and that is part of the success. A great product made with care”  and for their Welsh Redcurrant Preserve “A beautifully fresh colour and flavour – lovely acidity and well judged sweetness. Glossy and pretty. It tastes fabulous. You have captured all the characteristics that redcurrants have, not least their wonderful acidity. We didn’t mind the pips because that’s what redcurrants have! This is so well made and you have taken time and effort to ensure that the redcurrant and its amazing flavour have been allowed to shine”.

Lizzie Jones owner explains: “Welsh grown blackcurrants, sugar, water and a delicate cook to reach a soft set – it’s such a simple, humble yet perfect preserve that let’s the taste of blackcurrants shine. This conserve has been a best seller since we first started Pantri Swswen in 2012 and entering it into the Great Taste Awards this year has certainly proved fruitful!  We are thrilled with this award and to have also picked up an award for our Welsh Redcurrant Preserve is wonderful.  All of our preserves and cakes are made using Welsh grown and sourced ingredients, in particular we strive to support our local Welsh growers and producers who share our passion for Welsh food.  Small batch artisan production methods enable us to preserve and enhance the purity of the ingredients and we are thrilled that this has been recognised through our multiple awards and becoming a Great Taste Producer.

The Great Taste 1-star Welsh Redcurrant Preserve and 3-star Welsh Blackcurrant Conserve are available from local retail outlets and via our online shop Pantri Swswen starting at £3.75 per 155ge jar (plus P&P) and also in our gift pack trio’s and luxury hampers.

September 2021

For more information:

Contact: Lizzie

E:  lizzie@pantriswswen.co.uk

Facts and figures about Great Taste 2021:

  • Established in 1994, Great Taste is organised by the Guild of Fine Food and is the world’s largest, longest standing and most respected food accreditation scheme for artisan and speciality food producers
  • 14,113 different products were entered in 2021 from 108 countries
  • 355 judges blind-tasted this year’s entries, including; Joanna Blythman, investigative journalist and food writer, cook, writer, stylist and voice of modern vegetarian cooking, Anna Jones, author, Olia Hercules, Kenny Tutt, MasterChef 2018 champion and restaurateur, food writer and cook, Xanthe Clay, presenter, author and tutor, Steven Lamb, baker and author, Martha Collison, and Kavi Thakrar from Dishoom, as well as food buyers from Selfridges, Fortnum & Mason and Partridges
  • Socially distanced judging took place over 86 days at four venues including Guild HQ in Gillingham, Dorset and the Guild of Fine Food’s London home, No. 42 Southwark Street, SE1
  • 4,027 awarded a Great Taste 1-star – A food that delivers fantastic flavour. Approximately 30% of entries will achieve this rating each year
  • 1,138 awarded a Great Taste 2-star – Above and beyond delicious – less than 10% of entries will achieve this rating
  • 218 awarded a Great Taste 3-star – Extraordinarily tasty foods – less than 2% of products are awarded a 3-star each year – don’t leave the shop without buying it!
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Win a Luxury Welsh Preserve Hamper

We are giving away one of our luxury Welsh seasonal preserve hampers. All you need to do to be in with a chance to win is sign up to our newsletter!

Enter Competition

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Competition Terms and Conditions

Pantri Swswen are giving away one luxury welsh seasonal preserve hamper (the competition).

The image used on the post is for illustration only. The content flavours may vary due to seasonal availability but will be equivalent to those shown.

The competition starts 2nd July 2021 and finishes 00:00 31st October 2021.

The competition is open to all UK residents aged 18 years and over.

To enter the competition entrants must follow the instructions laid out in the Pantri Swswen social media posts and according to the details on our social media platforms.

One winner will be notified by the email address provided within 1 week following the closing date of the competition.

The competition prize will be one luxury welsh preserve hamper, there is no cash alternative.

Pantri Swswen reserves the right to cancel the award of the prize in the event of the non-compliance by any winner with these Terms and Conditions.

Pantri Swswen reserves the right to amend, alter or terminate this promotion at any time due to circumstances beyond its control.

Pantri Swswen accept no responsibility for entries that are illegible or lost or delayed due to technical problems. Proof of sending does not constitute proof of receipt.

Pantri Swswen shall use and take care of any personal information you supply to it in accordance with data protection legislation. By entering the competition, you agree to the usage and distribution of your personal information in order to process and contact you about your prize.

If the winning entrant doesn’t respond within 7 days of our notification email being sent the prize will be offered to another competition entrant without recourse.

This competition is in no way endorsed or administered by Facebook or Instagram.

Entry is deemed as acceptance of these Terms and Conditions.

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In Store Food Tasting

In store food tasting events

In store food tasting and meet the producer events are set up to take place within your retail outlets.  We can visit your store and set up a small pop-up taster station and engage with you customers for a few hours during your normal trading times.  Or, we can arrange samples for you to set up your own in-house taster event.  They’re are the perfect way to introduce our products to your customers.  They also offer the opportunity to sample new products and pair and up sell with other lines.

Derwen Farm Shop

We recently held local events and held an event in the busy retail outlet Derwen Farm Shop in Guilsfield.

Our tasting events are the perfect way for us to introduce Pantri Swswen to your Farm Shop and Delicatessen customers.  We get to talk about our luxury welsh products that we’ re so passionate about.  You get the chance to connect your customers to great welsh local food producers.

Meet the Producer Event Guilsfield Powys
Pantri Swswen Meet the Producer at Derwen Farm Shop Guilsfield

Cultivate Deli

We’ve also held successful taster events for Cultivate based in Newtown.  Originally situated in Glanhafren Market Hall.  They’ve recently moved to 13 High Street and have created a real hub for local producers there.

in store food tasting
In Store Food Tasting Events

We’re keen to engage with new trade customers to help you establish a loyal customer base for our luxury products 

Get in touch if you’d like to stock Pantri Swswen on your shelves and set up an event or sampling for your customers taste our delicious welsh luxury preserves and cakes.

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Artisan Marmalade

Artisan Marmalade – The Worlds Original Marmalade Awards 2016

We entered The Worlds Original Marmalade Awards in March 2016.  It was a very exciting moment for us even as experienced marmalade makers.  Having established Pantri Swswen in 2012 and after terrific comments from our customers we decided to enter our artisan marmalade for global judging. It was a decision to enter the awards that certainly didn’t disappoint!  Our entry was very successful and our Welsh Cider and Seville Orange Marmalade gained a Silver Award in 2016.    It didn’t take very much encouragement from the organisers to get us to visit the competition setting.  We soon decided to take a road trip to Dalemain Mansion in beautiful Cumbria to celebrate.  It was a great chance to check out this amazing world marmalade competition for ourselves.

 

silver-award-winning-welsh-cider-seville-orange

 

Artisan-Marmalade-Silver-Award-2016

 

A little bit of history about the awards.  These quirky awards were founded in 2005 by Jane Hasell-McCosh who had an idea to preserve grow and widen one of the most British of customs of making marmalade.
“The Awards are centred on Dalemain Mansion which is a stately Georgian home and has been lived in by the same family for over 300 years.

The Worlds Original Marmalade Awards competition is fierce and we were delighted with the accolade from the competition.   We have since entered the marmalade awards many times and awarded bronze through to  gold for our delicious welsh marmalade.  Visiting Dalemain Mansion is always a pleasure and we always look forward to the excitement of entering the awards in March.  We highly recommend a visit to the Marmalade Awards with the festival supported and extending throughout the local area and the town of Penrith.

 marmalade-festival-2016-4719

 

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Welsh Food Brand

Welsh Food Brand

Launching our new branding and range of products proved a great hit at the event at Coleg Powys on 12th March 2013.  We give a special thanks to the Newtown based Ontrac team .  This is for all of their wonderful support in developing our gorgeous logo and welsh food brand design.

welsh-food-brand
Welsh Food Brand

Lovely comments from Sian Lloyd at the event about our cakes and preserves.  Sian is a real champion of local welsh food.  She said to My Newtown at the event:  “I love cooking and really support the ‘piggy-backing’ of one local producer to another.  The College farm to the kitchen, and, for example, Hilltop Honey to Pantri Swswen cakes, they taste so wonderful.  It’s lovely that the students are encouraged in this way.”

Welsh food brand
Pantri Swswen welsh food branding with Lizzie Jones and Sian Lloyd

Photo Credit

We give a special thanks to Joyce Jones Photography for capturing the moment on the day.

The event was arranged through the Coleg with local tourist attractions, hoteliers, restaurants, tourist accommodation and retail outlets in attendance.  Local welsh food producers displayed their products and were able to talk directly to outlets.  With the talented Coleg team of staff and students showcasing their skills, support and the enthusiasm for local welsh food.

Welsh Government Support

Cywain is a support project delivered through Mentr a Busnes assisted us to develop the brand.  They have provided us with support to growing the business.  Their Regional Development Manager helped with our latest branded booklet for our range of luxury hampers and multi-packs.

Fast forward to 2020, support from Welsh Government has seen further growth in the business.  We were privileged to feature as a case study for Superfast Business Wales.   The coverage has promoted our business as a growing welsh food brand.  We are continually thankful for the support provided by the Welsh Government.

Welsh Food
Superfast Business Wales Case Study